The cognitive dissonance of ‘my body my choice’

Unless you’ve been living under a giant rock, you must have heard the slogan ‘my body, my choice’. Four short and simple words; an ad hominem that's become a sort of war cry for females across the English-speaking world. It’s a giant shield brought out in defence of any argument against abortion; it’s played as a trump card, the ‘beats rock, paper and scissors’ of this moral minefield.